This recognised qualification is for marketers aspiring to and currently in operational, supervisory or management roles looking to build their practical skills.
What will you Learn? – Course Units
- Strategic Marketing (Mandatory)– The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
- Mastering Metrics (Mandatory)– An understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.
- Driving Innovation (Elective)– To integrate a visionary approach and innovation in the organization and marketing function.
- Digital Strategy (Elective)– To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.
If you are responsible for managing the marketing process at an operational level, moving into a mid-level marketing position, looking to build on knowledge gained at Certificate level or wanting greater business understanding of marketing management, this diploma level will probably be for you.