Certificate in Marketing


Certificate in Marketing


The Diploma in Professional Marketing is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective.

SKU: dipmrkt Category:

Product Description

This recognised  qualification is for marketers aspiring to and currently in operational, supervisory or management roles looking to build their practical skills.

What will you Learn? – Course Units

  • Strategic Marketing (Mandatory)– The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
  • Mastering Metrics (Mandatory)– An understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.
  • Driving Innovation (Elective)– To integrate a visionary approach and innovation in the organization and marketing function.
  • Digital Strategy (Elective)– To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.

If you are responsible for managing the marketing process at an operational level, moving into a mid-level marketing position, looking to build on knowledge gained at Certificate level or wanting greater business understanding of marketing management, this diploma level will probably be for you.

  • Analyse an organisation’s current and future internal and external environment
  • Analyse relevant information to recommend and inform strategic decision making
  • Develop a strategic marketing plan to realise organisational objectives
  • Manage resources to deliver the strategic marketing plan
  • Monitor, measure and adapt the marketing plan for continuous improvement